Our Story
Message
from Our CEO
For the past 22 wonderful years, my family and I have been associated
with INTERIORS by Decorating Den. Over those years, we have seen
dramatic changes within the home furnishings industry and our company
as well.
Largest Interior Decorating Franchise in North America
Starting primarily as a shop at home custom window treatment company
37 years ago, INTERIORS by Decorating Den has grown and evolved into
one of the most prominent and comprehensive full service interior
decorating companies in the world. Representing over 100 quality
brand name manufacturers, our nearly $60 million dollars of buying
power allows us to meet the needs of our broad client base. We
are proud of our successful marketing and advertising programs, merchandising
relationships, owner training, field support, and technology resources. The
development, successful implementation, and continuing refinement
of these many systems have spurred our growth to over 500 franchise
partners and decorators throughout the U.S. and Canada.
Rated #1 in the Industry
Whether you are a veteran in the home fashions industry, or have a
natural talent and always dreamed of making interior decorating your
career, we encourage you to take a hard look at our franchise system. Rated
number one in the Decorating Services category by Entrepreneur Magazine,
we are the leader in our field. But, more importantly, we believe
in measuring our success by the individual success of each franchise
partner. Just ask our franchisees. We offer top franchise opportunities
for women, men, and minorities. Anyone seeking to be an interior decorating entrepreneur
should consider a start with us.
Communication Equals Growth
One of the most exciting developments in recent years has been the
introduction of DecoNet, a web based intranet system that
allows communication among all franchisees in the system as well
as local and corporate management. We believe that communication
is a key ingredient of any franchise organization and in the concept
that “none of us are as smart as all of us together”. Our
franchise partners share ideas and help each other solve decorating
challenges. It is a tremendous resource.
Home Furnishings Industry Exploding
Now is a great time to look into INTERIORS by Decorating Den. The
home furnishings industry is hot! With so many baby boomers buying
or building their dream homes, the need for the professional advice
and products that INTERIORS by Decorating Den owners and decorators
provide is in tremendous demand. We are experiencing unprecedented
growth in all areas of our business. Taking advantage of the
overwhelming success of HGTV and decorating magazines, we anticipate
over 100 new franchise partners will join us this year. Contact
us to see what attracted them to our business, and maybe you too can
help us in our mission of “making the world more
beautiful, one room at a time”.
Jim Bugg Jr.
CEO and Vice-Chairman