“Since meeting Shelley, our IDD decorator, my wife and I have worked with her to transform our home from a bunch of fragmented ideas and thoughts into an organized and thoughtful design that has added both functionality and fun to our lives at our Beach Home. We continue to work with her on the next phases of decorating and sincerely believe that our business relationship has become a lasting friendship that will last well beyond the completion of the home improvements.”
John M.,
client of Shelley Rodner, Delaware
Our Story
A Message from Our CEO
For the past 25 wonderful years, my family and I have been associated with INTERIORS by Decorating Den. Over those years, we have seen dramatic changes within the home furnishings industry and our company as well.
Largest Interior Decorating Franchise in North America
Starting primarily as a shop at home custom window treatment company 40 years ago, INTERIORS by Decorating Den has grown and evolved into one of the most prominent and comprehensive full service interior decorating companies in the world. Representing over 100 quality brand name manufacturers, our nearly $60 million dollars of buying power allows us to meet the needs of our broad client base. We are proud of our successful marketing and advertising programs, merchandising relationships, owner training, field support, and technology resources. The development, successful implementation, and continuing refinement of these many systems have spurred our growth to over 500 franchise partners and decorators throughout the U.S. and Canada.
Rated #1 in the Industry
Whether you are a veteran in the home fashions industry, or have a natural talent and always dreamed of making interior decorating your career, we encourage you to take a hard look at our franchise system. Rated number one in the Decorating Services category by Entrepreneur Magazine, we are the leader in our field. But, more importantly, we believe in measuring our success by the individual success of each franchise partner. Just ask our franchisees. We offer top franchise opportunities for women, men, and minorities. Anyone seeking to be an interior decorating entrepreneur should consider a start with us.
Communication Equals Growth
One of the most exciting developments in recent years has been the introduction of DecoNet, a web based intranet system that allows communication among all franchisees in the system as well as local and corporate management. We believe that communication is a key ingredient of any franchise organization and in the concept that none of us are as smart as all of us together". Our franchise partners share ideas and help each other solve decorating challenges. It is a tremendous resource.
Home Furnishings Industry Exploding
Now is a great time to look into INTERIORS by Decorating Den. The home furnishings industry demand is strong. Even in markets where new housing sales have slowed, remodeling of existing homes is a growing trend. Baby Boomers who believe that now may not be the time to buy or sell a home are deciding to stay put and spruce up their existing home. Home furnishings and remodeling represents a $200 Billion market annually in the U.S. and Canada. Is it about time to turn your passion into a business of your own? If your passion is interior decorating, I encourage you to take a closer look at INTERIORS by Decorating Den. Perhaps you will soon join us in our mission as we Make the World More Beautiful, One Room at a Time".
Jim Bugg Jr.
CEO and Vice-Chairman