Susan Sintichakis
Franchise Owner
Ontario

Background:
Susan enjoyed the challenge of being a legal assistant for more than 15 years prior to starting her Interiors by Decorating Den franchise. "I knew it was time to fulfill my creative side when I started to color coordinate the file folders!"

Personal Life:
Susan and husband Michael have three children between the ages of 14 and 8. Her youngest was born during Susan's first year in business! Michael encouraged Susan to purchase her franchise.

Reason for starting an Interior Decorating business:
"Ahh! The ability to run my own business ­ to have more control of my hours; the lure of being on the road; lack of confinement; meeting new people all the time; using my creative side; completion of projects and the gratification and challenge it offers. I really didn't know this is what I wanted until I learned about IDD at a home-show."

What Susan likes best about running her Interiors by Decorating Den franchise:
"I would have to say that with all the rewards this business has brought me, what I like best is the flexibility it provides so that I may spend time with my children and have the ability to attend school trips etc..."

Most memorable moment:
"Oooo, this is not a fair question -- there are so many!" I guest the most memorable would have to be receiving the Canadian Decorator of the Year Award for my Dream Room contest entry. This recognition was not only a tremendous boost to my business, it was also a tremendous boost to my confidence as well!"

Business Goals:
"To double my annual sales."

Advice to those considering entering a career in interior decorating:
"If it feels right...do it! If you love design, and working with people... go for it!

Barbara Elliott and Jennifer Ward-Woods
Franchise Partners
Georgia

Background:
A graduate of Fayetteville State University, Barbara holds a degree in Business Administration and was an accountant for a large government entity. Jennifer owned and operated an insurance company.

Personal Life:
These two sisters enjoy juggling busy business and personal schedules. Barbara is married to a supportive husband and together they have two children. Jennifer is a mom and a newlywed. Both enjoy shopping, lying on the beach and sightseeing.

Reason for starting an interior decorating business:
Barbara and Jennifer have always loved decorating. "We used to help all of our family members decorate their homes." Barbara states, "I always wanted the flexibility of my own business. So when the opportunity became available, I purchased the franchise. Jennifer was working at the time for another Interiors by Decorating Den franchisee in North Carolina. Jennifer decided she was ready for a change and accepted my offer to move to Atlanta and become my partner. It has been GREAT ever since!"

What Barbara and Jennifer like best about running an Interiors by Decorating Den franchise:
"Working with each other is synergistic! We enjoy setting our own goals. Also, with three children between us, it allows us the flexibility to schedule our work around their needs."

Most memorable moment:
"Recently we had the opportunity to help transform a master bedroom and bath for a recent widowed client. Upon the completion of the project she was so happy she cried. She stated it was just what she needed to regain her life and move forward."

Business Goals:
"Our long-term goal is to work just 10 months per year!"

Advice to those considering entering a career in interior decorating:
"Ask yourself, what is your passion? You must really love this business - it is filled with hard work but it offers the greatest rewards!

Mary Zimmermann
Allied ASID
Franchise Owner
Ohio

Background:
A graduate of the University of Dayton with a BS degree in Education, Mary was an elementary teacher for eight years. Prior to starting her franchise Mary worked for four years in a drapery shop.

Personal life:
Mary and husband Len recently celebrated their 40th wedding anniversary. They have four children and enjoy spending time with their five grandchildren. Mary also makes time for outdoor activities such as golf.

Reason for starting a decorating business:
"I was very dissatisfied with my position at the drapery shop and decided to answered an ad in the newspaper. I had always dreamed of owning my own business, but had never pursued it. After learning more about the opportunity ­ the support system, extensive supplier network and quality marketing pieces...I knew this was the right move to make."

What Mary likes best about running her Interiors by Decorating Den franchise:
"I would have to say that top on the list are being my own boss; working with people and the creativity of the work. There is always something to do...never a dull moment!"

Most memorable moment:
"My most memorable moment was being chosen Franchise Owner of the Year. Being recognized for this achievement in front of all my peers at our national conference was thrilling."

Business Goals:
"My biggest goal is to have balance in my life, between my business and personal life. On a business note, I would like to obtain a good decorator to build my business while assisting me with creating balance."

Advice to those considering entering a career in interior decorating:
"I recommend that you are a people person and a good listener. These are two very important attributes in this business."

Meet some more of our Decorators