Impressive Tools That Generate Customers
The variety, impact and depth of our customer prospecting tools are nothing short of amazing. Decorating Den franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition. Our national marketing program includes: Network and cable TV and ongoing national advertising in leading consumer publications such as:
- Traditional Home
- O at Home
- Better Homes & Gardens Special Interest Publications
- House Beautiful
- Canadian Style at Home
Our owners can draw upon a wide variety of professionally prepared local promotional materials including mailers, color postcards, magazine and newspaper ads, newspaper inserts, decorating columns, newsletters, press releases, and promotional flyers. All are available online and can be customized to give you impressive local impact and generate an ongoing flow of new customers.
Electronic Marketing
In addition to our national advertising and available local advertising tools, owners are provided with a turn-key searchable and customizable website (at no charge), along with contemporary internet marketing tools for sending email blasts, blogging, and capitalizing on social media. Our website - www.DecoratingDen.com is rapidly becoming The world's most exciting website for the home! ®.
Extensive Training to Get You Up to Speed
At Decorating Den, our training is thorough and ongoing. Each step has been carefully designed to help you with every aspect of your business while bringing you up-to-speed, quickly and efficiently. Initial and ongoing training of franchise owners is a basic ingredient of our system and covers design principles, product knowledge, sales and marketing, and business management. Training begins with a 45-day home study preparation program. This initial training known as "Ready-Set-Go" includes the necessary steps to establish your new business locally.
New franchisees then attend Professional Design and Sales School, a comprehensive 2-week classroom training session conducted at the Lifestyle University in our corporate headquarters in Easton, Maryland. The next step in our ongoing education program is provided through training sessions in your area to focus on each key aspect of our business. Training continues with regular regional meetings, sessions conducted by suppliers, our annual Conference and Suppliers' Market, and special national training events. Our Executive Franchise program is designed to bring a franchise to a higher level in both size and sales volume after certain levels of experience are achieved.
Support to Make You More Productive
At Decorating Den, you are never alone. We take great pride in our team-spirited owners and field managers who share their experiences and offer a helping hand whenever needed. With our regional offices and our corporate staff, help, guidance and personal support are never more than a phone call or email away. Our DecoNet Intranet system enables franchise owners to communicate online with other owners as well as with field managers, and corporate staff. In addition to communications, DecoNet also provides sophisticated customer management, sales reporting and an extensive digital library of rooms, decorating tips, and much more.
