by Decorating Den |
January 8th, 2012 |
In The Press
Decorating Den Interiors continues 2011 expansion, attracts experienced professionals
Easton, MD —Decorating Den Interiors, North America’s leading system of independent design and home furnishings owners, announced three new business openings making a total of 22 in 2011.
The newest units are being opened by Kathleen Bliss Goldfarb, ASID, in the Cleveland area, Karen Volpert in western suburbs of Philadelphia, and Jennifer Manley in the Fort Worth area.
“These new owners add exceptional design experience to our company,” said Carol Bugg, ASID, DDCD, vice president for design. “Kathleen as been a design consultant for Ethan Allen and has had her own design consultancy, Karen also has had her own firm, and Jennifer has travelled the world as a photographer and performed design work.”
“While other segments of the home furnishings business have contracted, we have been consistently recruiting qualified people for business ownership or sales/design positions within our units,” said Jim Bugg, Jr., president and chief executive officer “We are finding that our low-overhead business model that serves customers with value, convenience and a large array of products is attractive to those with previous home furnishings experience.”
“Our concept of designing right in the client’s home and not having the burden of bricks and mortar and inventory overhead is very appealing to those who have previously worked in those environments,” Bugg added. “Also, for the person who was an independent designer previously, we have the training and support for marketing, business management and growing a larger business.”
He further noted that Decorating Den Interiors’ Master License program, in its second year, has added to the company’s formula for growth.
Decorating Den Interiors was founded in 1969 and the Bugg family has provided its leadership since 1984. Jim Bugg, Sr., chairman, is former chairman of the International Franchise Association and a member of its Franchise Hall of Fame. Carol Donayre Bugg, ASID, DDCD, author of five books on decorating, serves as vice president and director of design.
ABOUT DECORATING DEN INTERIORS:
Established in 1969, DDI is the largest home furnishing franchise business in North America. Each interior decorator has access to thousands of samples of designer window, wall, floor covering, furniture and accessory products, all brought directly to the each client’s home or office. Decorating Den’s experts are featured in interior decoratingmagazines, journals and books, such as “Decorating…the Professional Touch,” by Decorating Den’s Director of Design, Carol Donayre Bugg, ASID, DDCD.